| Rate Card
(as of June 2006) | |
Niche-based vertical portals provide increased visibility, targeted audiences and greater recognition in a confusing global mass market.
Web-weary travellers, tired of wading through the glut of irrelevant information, want easier ways to find relevant, quality content.
Vertical portals, or vortals, provide specialised, filtered information in an easily navigable format.
lemonkind offers advertisers a unique, loyal and largely untapped niche market.
Australia's gay and lesbian community is estimated to account for about six per cent of the 13.5 million adult population, according to gay marketing consultancy Significant Others.
The lesbian community is highly diverse yet invisible and fragmented with few nation-wide lesbian-specific information networks, events, activities or venues for connecting with others.
The Internet offers a unique opportunity to tap into this potentially lucrative market.
Journalist Yvette Nielsen launched the site in May 2006 to link lesbians in Australia, highlight role models, and share relevant news, ideas, stories and resources to help women lead happy, healthy, fulfilling lives.
A loyal audience expects original, interesting, credible content and attractive, user-friendly design.
lemonkind will continue to draw a growing readership through the free fortnightly e-newsletter, web content and community features of the site (eg forums, chat, classifieds, jobs, gallery).
Email feedback and online surveys suggest our visitors are web savvy and well educated, ranging from students to seniors.
Through word of mouth, extensive listings online, speaking engagements and traditional media, both the site and the free opt-in newsletter have grown rapidly.
The newsletter was first published in July 2006 and typical content includes advice, resources, news, reviews, giveaways and humour.
Read about the business profile, site background, people, testimonials and awards on lemonkind.com’s
About page.
"Thanx Yvette for all the amazing work you did on the lemonkind web site and e-newsletter advertising my portrait exhibition. It really did help generate a lot of interest and I'm sure contributed to a lot of the sales." - Artist
Symone Male
Graphic ad on lemonkind home pagetop horizontal banner
button ad (bottom of left-hand navigation column)
Elsewhere within sitetop horizontal banner
button ad
Advertising - in e-newsletter
Four-line text ad in top right corner (see sample
newsletter)
button ad (left column of newsletter)
Sponsored text links - throughout site
Three-line text ad (includes one line for title of 25 characters max plus two-line description of 35 characters per line, and one line for your URL)
Electronic commerce Strategic partnerships, affiliates or online merchants, please contact
editor@lemonkind.com TECHNICAL AND CREATIVE SPECS Banners and smaller ads can include text, graphics and hyperlinks. lemonkind’s graphic designers can prepare your banner for $250 including GST. If possible, please provide digital, web-ready images (ie gif or jpeg) and a rough concept (eg ideas for text).
lemonkind’s Ad Management feature enables us to sell, track and display ad banners and text messages throughout the site. Ads can be any size and weighted so that some display more than others. If you choose, you can have multiple ads on one page.
If required, advertisers can also log in to the site and view their own advertising performance and statistics.
Standard sizes:
Our online advertising formats are used by most Australian web sites and are the sizes recommended by the Interactive Advertising Bureau (
www.iab.net).
Web site graphic formats:
Horizontal banner ad: 468 pixels X 60 pixels
Button ad: 120 X 90 pixels
Advertisement resolution: 72 DPI
Maximum file size: 15kb
File formats: gif or jpeg
Web site text link format:
Text link ad titles are limited to 25 characters
Two description lines and display URL are limited to 35 characters each
E-newsletter advertisements:Four lines - see
newsletter for sample.
AD CONTENT lemonkind will not publish any material promoting hatred or discrimination on the basis of sexual orientation, race, gender, age, religion, class, or physical or mental ability.
We are particularly pleased to accept advertising focused on services and products relevant to lesbians and other women who love women. We do not accept advertising for sex or porn sites or "get-rich-quick" programs or businesses that are not lesbian friendly or relevant. We reserve the right to reject advertising.
EDITORIAL GUIDELINES To be effective, your advertisement must communicate a clear message, clearly and accurately describe your site and emphasise the unique benefits of your product or service.
For best results, avoid gimmicks and follow our tips:
* use minimal punctuation (eg use single not double exclamation points)
* use minimal capitalisation
* avoid unnecessary repetition
* check your spelling
* be concise
* include keywords and location
* avoid meaningless calls to action ("click here," "link here," "visit this link")
* use useful calls to action (book, buy, sell, order, browse, sign up, request a quote)
* do not use offensive language
More tips 10 tips for creating an effective banner ad campaign Tips for writing an e-newsletter text ad Useful statistics on the gay and lesbian market TRAFFIC REPORTS Current monthly statistics on site traffic (ie visitors) and newsletter subscription numbers can be provided to advertisers on request. We do not charge by CPM (cost per millie/thousand impressions/page views) as we believe in quality over quantity.
lemonkind.com server activity totals for June to December 2006 available on request (source DeepMetrix LiveStats).
PAYMENT
Within two business days of our confirming your ad placement, payment must be made in Aussie dollars via direct deposit or via our Shop, which will take you to secure facilities at PayPal.
Online credit card payment via PayPal or direct deposit is preferred.
What's traffic?
Traffic refers to the volume of electronic files distributed to the volume of individual visitors to a web site. Traffic can be measured in terms including visits, hits, page views, time spent, bandwidth, downloads, referrals, sessions or unique users.
What's a hit?
Every element of a requested page (including text, graphics and interactive items) is counted as a hit to a server. Page views or unique sessions, not hits, are the preferred units of site-traffic measurement as the number of hits per page can vary widely.
What's an impression?
An impression, or page view, is the number of times an ad banner is requested by site visitors' browsers and presumably seen by the user. This term is often used to tell advertisers how many times their banner ad was seen by visitors viewing the page.
What's CPM?
CPM, or "cost per mille" (French for thousand), means the total cost of 1,000 visitor requests to view an ad (ie the cost for 1,000 impressions). lemonkind does not charge by CPM.
To book your advertisement, email
editor@lemonkind.com or phone 0417 718 683. Once we've confirmed your booking and preferred placement, you can pay by cheque or direct deposit.
ADVERTISING TERMS & CONDITIONS
ORDERS
Our agreement with you includes our rate card above.
The agreement begins on the date we receive your payment and continues until the expiry date of your advertisement.
Our services include publication of your advertisement on our web site, e-newsletter or other publication on dates agreed with you and subject to available space in a particular publication.
AD PLACEMENT
When you email your booking request, we will check our inventory and advise you via email or phone whether we can place your ad on your preferred web page or e-newsletter issue. If your first preference is not available, we will offer you alternatives.
Ads must comply with our editorial and content guidelines. We reserve the right to reject advertisements at our discretion.
You must provide your advertisement artwork and/or text at least two business days before the due date of publication in the correct format and quality specified by us. You are responsible for the quality of any artwork you provide. If we prepare the artwork, you are responsible for checking and approving the accuracy and/or quality of the artwork produced along with payment for design.
PAYMENT
Payment must be made via cheque or direct deposit within 14 business days of you receiving confirmation from lemonkind of your placement.
We may pass on the cost of merchant fees incurred from credit card payments.
Rejected cheques or invalid credit card transactions will be automatically charged back to your account. A charge of $15 is charged for dishonoured cheques while credit card charge backs will attract a fee as advised by your credit card provider.
If a credit card or bank account is supplied for direct debit purposes, this is taken as permission for Brizcomm Pty Ltd and lemonkind to bill the card or bank for any money owed. Should the credit card expire or we are unable to debit charges from your bank account or credit card, we may withdraw the provision of the services without notice.
REPORTING
If requested, we can provide reports of site and newsletter statistics including clickthroughs from your ad to your web site.
CANCELLATION
You may cancel your ad at any time but payment will not be refunded once your campaign has begun.
FORCE MAJEURE
lemonkind will not be liable for delay or default in the performance of its obligations under this agreement if the delay or default is caused by conditions beyond its reasonable control (eg fire, flood, accident, earthquakes, telecommunications line failures, electrical outages, network failures, acts of God, or labour disputes). If we suffer such a delay or default, we will make reasonable efforts within 5 business days to recommend a substitute ad campaign or refund your money.
If you cannot make payment due to reasons beyond your reasonable control (eg failure of banking clearing systems or a state of emergency) then you must pay as soon as possible. Any excuse for delay will not relieve you from your payment obligations.
AD MATERIALS
You must submit your advertising materials (artwork and/or text) in accordance with our advertising and editorial criteria and specifications (above).
You agree in relation to any material provided to us for use in any advertisement that:
1. you own any copyright or other intellectual property right in the material and/or you have licences to use any third party copyright or other IP included, reproduced or adapted in your material;
2. the ads do not include any defamatory, obscene, indecent, pornographic, offensive, threatening, false or disparaging content or violate any law, regulation or other judicial or administrative action; and
3. the ads do not promote plagiarism, piracy, counterfeiting, idea misappropriation or unfair competition.
INDEMNIFICATION
You agree to defend, indemnify and hold harmless lemonkind and Brizcomm Pty Ltd, its directors, officers, employees and agents from any and all damages, liabilities, costs and expenses (including reasonable legal fees) incurred as a result of a third party claim, judgment or proceeding relating to any breach of these terms and conditions. This indemnity will survive the expiry or termination of this Agreement.
LIMITATION OF LIABILITY
In no event will we be liable for any consequential, indirect, incidental, punitive, special or exemplary damages whatsoever, including without limitation, damages for loss of profits, business interruption and loss of information incurred by you through this agreement.
Our liability to you for any breach by us of this agreement is limited to refunding your money or arranging a repeat ad.
MISCELLANEOUS
This agreement will be governed by the laws of New South Wales (NSW) and any claims, legal proceeding or litigation will be brought solely in NSW.
Your payment for an advertisement with us assumes acceptance of these terms and conditions.
* Request your preferred ad space now via
email or phone 0417 718 683.
